Resources
A deeper look
The entertainment industry is worth $2.5 trillion dollars globally up $400 billion since 2018, coupled with the rise of social media millions of people have now become a globally recognizable brand more so than companies. Social equity has now become one of the most valuable assets in the online world, the Social Market evaluates the social equity, revenue, and other metrics. This social equity value allows a new investment tool to invest in projects like albums, movies, games, or athletics on a globally accessible public trading platform.
  • Esports // Video Games ($150 Billion)
  • TV // Film ($380 Billion)
  • Music ($113 Billion)
  • Athletics ($501.5 Billion)
The entertainment industry is projected to have an annual growth of 13% over the next five years.
Gen-Z / Millennials are investing in the content of 750,000 creators. The Social Market is giving the investors a monetary return for this venture. The increase in interest with investing shows the market is ripe for a new investing platform for the entertainment industry.
Paid subscription services like Patreon and Twitch allow a creator's fan base to pay a monthly fee to fuel a creator's content. Approximately 10 million people subscribe to over 750,000 creators who utilize these paid subscriptions as a form of investing in their content. This is likely a factor to why many people are investing less into the traditional market as the trend presents on the bottom graph.
Under the hood
With the implementation of a Central Bank Digital Currency (CBDC) from the Federal Reserve (Fed) the government understands that a digital market is on the horizon. Social media has become more of a business enterprise than staying in touch with friends. Social media influencers, artists, movies, tv shows, and athletes are allowing fans to fund projects with GoFundMe to stock options in the Green Bay Packers. Influencer marketing is now a $2.5 trillion industry, up $400 billion three years ago. This influencer market has grown on average 146% for the past five years. The entertainment industry is growing annually by 13%. Top creators like Taylor Swift have had multiple controversies regarding the power of record labels. People want a way to help their favorite entertainers create content. With the entertainment market in a huge boom due to COVID-19, the multiple controversies with labels taking power away from creators, and alternative investments explosion Sole Industries “The Social Market” is in the perfect position for filling the market need.
  • On Jun 23, 2022, Federal Reserve Chair Powell stated the “Federal Reserve understand the time of a digital market is coming and it’s coming quick.” This indicates a strong shift dynamic shift to a more digital market within 5-10 years.
  • On Jun 23, 2022, Chairwomen Waters & the FED recognized the importance a need to decrease volatility of the cryptocurrency market. The Social Market does exactly that but giving a purpose for CBDC on a custom market
Resources
CBDC
Blockchain
CBDC Regional Map